Module 3 · Freelancing for Beginners
Price and Pitch Your Work
Set fair prices you can explain, write short proposals that win jobs, and agree the scope before you start.
About 20 minutes
How to price
Three simple ways to set a price:
| Method | How | Good for |
|---|---|---|
| Per project | A fixed price for a defined result | Most beginner work: "3 flyers for ₦15,000" |
| Per hour | Your hourly rate × hours | Ongoing or unclear work |
| Packages | Basic, Standard, Premium | Fiverr gigs and repeat clients |
To find a starting point:
- Look at what others with similar samples charge on platforms and locally.
- Estimate your time honestly, including changes and messages.
- Start slightly lower while you build reviews, then raise prices every few jobs.
Write a winning proposal
Clients read many proposals. Keep yours short and about them:
Output
Hi Bola,
You need 3 flyers for your restaurant's weekend promo that look good on
Instagram. I design for food businesses. Here are two recent samples:
[link] [link]
My plan: one bold design with your menu photos, in square and story
sizes, delivered by Thursday, with two rounds of changes.
Price: ₦15,000. Happy to start today if the details suit you.
Tosin- Show you read the brief in the first line.
- Proof: one or two relevant samples.
- Plan: what you'll deliver and when.
- Price and next step.
Agree the scope in writing
Before you start, confirm in a message or email:
- What you'll deliver, in what format.
- The deadline.
- How many rounds of changes are included.
- The price and payment terms.
This prevents "just one more small change" turning into ten.
Try it
Practice
A spreadsheet clean-up job will take you about 6 hours, plus 2 hours for messages and changes. Your rate is ₦3,000 an hour. What should you quote as a fixed project price, in naira?
Task
8 minCreate three packages for your offer, one per line, as Basic, Standard and Premium: what each includes, the delivery time, and the price in naira.
Your work is checked for
- Basic, Standard and Premium packages
- A price in naira on each line
- Delivery times
Here's a real-style job post:
Output
Looking for someone to design a price list and 2 promo posts for my
phone accessories shop in Computer Village, Ikeja. Need them by Saturday.
Budget around ₦20k. - KunleTask
8 minWrite a proposal to Kunle with the four parts: show you read the brief (first line), proof (a sample link), your plan with what you'll deliver and when, and the price with a next step. Under 120 words.
Your work is checked for
- Greets Kunle by name
- Shows you read the brief (price list, promo posts, phone accessories, Saturday…)
- Includes a sample link
- Gives a price
- Ends with a next step (start, reply, send me, call…)
- Short: under 120 words, and not about you first ("I am a passionate…")
- Under 120 words
Then write your scope message template: what you'll deliver and in what format, the deadline, the rounds of changes, and the price and payment terms.
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