Module 1 · Design & Content Essentials
Social Media Content with AI
Pick three content themes, plan two weeks of posts with AI and make the plan realistic, write captions in your own brand voice with a hook and a call to action, and turn one idea into posts for several platforms.
About 30 minutes
Decide what you post about
Posting whatever comes to mind is exhausting, and followers can't tell what you're for. Choose three content themes (sometimes called content pillars) that your audience cares about, and make almost every post fit one of them.
For Glow by Ada, a small hair salon in Wuse, Abuja, whose customers are mostly working women aged 25 to 40:
- Show the work: before-and-after photos, new styles, transformations.
- Help the customer: hair-care tips, what to ask your stylist, how to make styles last.
- Build trust: reviews, the team, behind the scenes, how the salon keeps tools clean.
Notice that only one of the three is "selling". People follow accounts that are useful or interesting; the bookings come from trust.
If you're stuck, ask AI, and give it your real business and customers:
Output
I run a small hair salon in Wuse, Abuja. Most customers are working women
aged 25-40 who book on weekends. Suggest three Instagram content themes and
explain in one line why each would interest these customers.Plan two weeks, then make it real
Ask AI for a calendar you can edit:
Output
Create a 2-week Instagram content calendar for my salon, 3 posts a week
(Tuesday, Thursday, Saturday), using these themes: show the work,
hair-care tips, build trust. Table columns: date, theme, post idea,
format (photo, carousel or reel).A typical answer:
| Date | Theme | Post idea | Format |
|---|---|---|---|
| Tue 3 | Show the work | Before and after: knotless braids | Photo |
| Thu 5 | Help the customer | 5 ways to make braids last longer | Carousel |
| Sat 7 | Build trust | Meet our stylist Chioma | Photo |
| Tue 10 | Show the work | 30-second time-lapse of a silk press | Reel |
| Thu 12 | Help the customer | Satin scarf or bonnet: which is better? | Reel |
| Sat 14 | Build trust | Customer review of the month | Photo |
Now edit it like the owner:
- Remove what you can't actually make. No camera stand for a time-lapse? Swap it for a photo carousel of the steps.
- Add real dates: your promotions, public holidays, paydays (end of month is when bookings rise).
- Check you have the material: permission from a customer to post her photo and review.
Put the final plan where you'll see it: a spreadsheet, a notebook, your phone calendar.
Write captions in your voice
AI captions often sound like every other business ("Elevate your look with our premium services!"). Two things fix that: describe your brand voice, and show an example you like.
Output
Our voice is warm, confident and a little playful. Short sentences, no
slang, no exclamation marks in every line. A caption we liked:
"Braids that last. Edges that stay happy. Book your Saturday slot now."
Write 3 caption options for a before-and-after photo of knotless braids.
Each needs a hook in the first line, one idea, a clear call to action,
and 3-5 relevant hashtags.Compare a generic caption with one in the salon's voice:
Output
Generic:
Elevate your look with our premium braiding services! ✨💯 Our talented
stylists are here to make you look your absolute best. Contact us today!!!
#hair #braids #beauty #style #love #instagood #fashion #salon #abujaOutput
In the salon's voice:
Six hours of work. Six weeks of easy mornings.
Chioma's knotless braids are light on the scalp and neat at the edges, so
they still look fresh at your next meeting.
Book your Saturday slot: link in bio or WhatsApp 0803 555 0142.
#knotlessbraids #abujahair #wusesalon #protectivestylesWhat a good caption has:
- A hook in the first line, because that's all people see before "more".
- One idea, not five.
- A call to action: book, reply, save, share, visit, with how.
- A few specific hashtags (3 to 5 your customers actually search), not 15 generic ones.
Read every caption before posting. Change anything that doesn't sound like you, and never post a price, promise or claim you haven't checked.
One idea, many platforms
A good idea can feed several platforms, each in its own style:
Output
Take this tip: "Sleep with a satin scarf to keep braids neat longer."
Turn it into: an Instagram caption; a 20-second reel script with what to
show in each shot; a WhatsApp status under 20 words; and a short LinkedIn
post about what running a salon has taught me about customer care.- Reels and TikTok live or die in the first two seconds: start with the result or the problem, not your logo.
- WhatsApp status is short and personal.
- LinkedIn is about you as a professional or business owner, not a sales flyer.
Try it
Use your own business, club, cause or personal brand, or an invented one if you prefer.
Task
5 minWrite your three content themes, one per line: the theme, a colon, and an example post for it. Make sure at most one is about selling.
Your work is checked for
- Three themes, one per line, each with an example after a colon
- Each theme has a concrete example (at least 25 words in total)
Task
7 minWrite one caption for a real post you'd make: a hook on the first line, one idea, a call to action that says how, and 3 to 5 specific hashtags on the last line.
Your work is checked for
- Starts with a short hook (first line under 12 words)
- Has a call to action (book, order, DM, WhatsApp, visit, reply, save, link in bio…)
- 3 to 5 hashtags
- Not more than 5 hashtags
- No piles of exclamation marks or 'elevate your'
Task
7 minTurn the same idea into a 20-second reel script: one line per shot, each starting with its time (e.g. 0-2s:), saying what's on screen. The first shot must hook the viewer.
Your work is checked for
- At least four shots, each starting with a time like 0-2s:
- Starts at 0 seconds
- Ends with a call to action
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